Case Study: Privacy-Preserving Attribution with Geo Differential Privacy
Abstract
A rideshare platform adopted geo-aware differential privacy for marketing attribution. Post-adoption, attribution bias declined 14% with maintained targeting fidelity.
Cite this article
Hern�ndez, V. & Rao, A. (2025). Case Study: Privacy-Preserving Attribution with Geo Differential Privacy. Research Explorations in Global Knowledge & Technology (REGKT), 3 (6). Retrieved from https://regkt.com/article.php?id=124&slug=case-study-privacy-preserving-attribution-with-geo-dp