Editorial: Beyond A/B�Sequential Testing for Always-On Decisions
Abstract
We argue for sequential testing and Bayesian bandits in always-on decisioning, cautioning against peeking and metric hacking.
Cite this article
Abdelrahman, Y. & Giordano, M. (2025). Editorial: Beyond A/B�Sequential Testing for Always-On Decisions. Research Explorations in Global Knowledge & Technology (REGKT), 3 (6). Retrieved from https://regkt.com/article.php?id=129&slug=editorial-beyond-ab-sequential-testing-for-always-on-decisions