Case Study: Privacy-First Personalization for a News Platform
Abstract
A major news site replaced fingerprinting-based personalization with on-device embeddings and coarse location. CTR improved 4.6% while eliminating cross-site tracking.
Cite this article
Abbas, Z. & Szab�, P. (2025). Case Study: Privacy-First Personalization for a News Platform. Research Explorations in Global Knowledge & Technology (REGKT), 3 (8). Retrieved from https://regkt.com/article.php?id=147&slug=case-study-privacy-first-personalization-news-platform