Case Study: Real-Time Feature Store for Click-Through Prediction
Abstract
An ad-tech firm deployed a streaming feature store with sliding windows and de-duplication, improving CTR AUC by 2.3%.
Cite this article
Scott, L. & Johnson, A. (2024). Case Study: Real-Time Feature Store for Click-Through Prediction. Research Explorations in Global Knowledge & Technology (REGKT), 3 (3). Retrieved from https://regkt.com/article.php?id=244&slug=case-study-real-time-feature-store-ctr-prediction